New iPhone App Sorts Socks, Seriously.

An app that sorts socks? Will this forever change how we do laundry?

Technology finally solves the missing sock mystery.

We’ve all been there. You throw a bunch of socks in the washer, and by the time you take everything out of the dryer, a few have lost their “sole” mates. Well, thanks to microchip technology, socks will never lose sight of their partners again.

Swiss company Blacksocks, a luxury sock manufacturer, believes mankind was made for greater things besides sorting you-know-what. The company just released a line of classic calf socks that can communicate with your iPhone.

This innovative foot garment system uses socks embedded with a communication button. Once scanned, it functions as a GPS device so you can easily pair socks.

But wait, there’s more.

The iPhone app also calculates the number of times socks have been washed — plus, it comes with a “black-o-meter” so users can measure fading.

The iPhone app is free, but the starter kit costs $189, yes, $189. It includes 10 pairs of chipped socks and a scanner. FYI, the company says the socks are also hypoallergenic.

Sorry, ladies and kids, we’re being left out of the fun. This system only includes men’s socks at the moment. But I think only suit-wearing dandies would be interested in this anyway.

Is this marketing ploy or a genius idea that will change how future generations do laundry? You decide. All I know is that my father would have loved this. But he also ironed his socks.


BLACKSOCKS | Smarter Socks – Probably the smartest socks in the world from BLACKSOCKS.COM on Vimeo.

By: Deirdre Sullivan

Published: October 12, 2012

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About Tom & Dee Cryer

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