A common expression in this business has always been “A New Year and We’re All Starting from Zero Again”. I’ve always understood the truth in this, but at the same time, I always believed a job well done in 2016 created referrals in 2017 and so on. That’s the truth of the matter.
Additionally, as I observe this business change from a relationship based business into an internet lead “poptart” business to some degree, it has really always been this way. Back in the day, today’s internet lead was called a “Floor Call”. The floor call has become the push of a button on Zillow or Realtor.com. We are starting to observe the unintended consequences of this consumer behavior. In a real estate transaction, there is nothing more valuable than having an advocate. The push of a button is easy, but a real teammate in invaluable when the waters get rough.
We are starting to sit at the “kitchen tables” of sellers this week. They’ve have the perception appreciation has blessed them, and now they are ready for more. Denver’s been good to us… Now is the time to make a plan. Failure to plan is a plan for failure!
So, when the year starts over, we really aren’t starting from zero again, we really are the accumulation of experiences, contacts, clients, participants and more. People are always watching us; all of us. When good has been observed, that does not go unnoticed, and so often, what goes around comes around.
So as we “Start from Zero” one more time, let’s continue to become that participant with years of experience and not the one with one year of experience many times.
Let’s schedule some time to create your real estate plan in 2018.